With their fiercely fresh looks, kaleidoscopic colours and oh so sassy attitudes, there’s no denying that the next generation of South African fashion designers is taking international runways by storm.
Ethnic designs shake up the global stage
Forget pinstripes, hounds tooth and tie dye. This year South African fashion designers are storming the international threads scene with a phantasmagoria of ethnic inspired designs. Drawing stimulus from the vibrant colours, unique textures and folkloric cuts seen in traditional African attire, South Africa’s up and coming army of fashion deities is taking cultural aesthetics and reimagining them with a contemporary twist.
Cape Town hailed as 2014 ‘Design Capital’
With its stunning visual setting, chic inner city metropolis and rich creole melting pot of culture, it’s no wonder Cape Town stole the crown of 2014’s ‘Design Capital.’ This coveted reputation is reflected in the resplendent talent of the city’s fashion design industry, with Cape Town’s fashion scene quite literally thriving. Walk through the city and it’s impossible not to be enamoured with the glut of independent boutiques, ateliers and concession stalls that speckle the streets.
Earlier this year the city cemented its reputation as a style mecca with the annual 2015 Mercedes-Benz Cape Town Fashion Week. Here the country’s top-notch designers unveiled their spring and summer collections that went on to receive global coverage.
Shining the spotlight on Pichulik
South African fashion designers are creating quite the name for themselves on the international stage. There are legions of up and coming brands making their mark, however one designer in particular has stolen our hearts. Based in Cape Town, Pichulik is the vision of local jewellery creator, Katherine-Mary Pichulik. Using locally manufactured ropes and unique materials sourced from across the city, she handcrafts a gorgeous collection of wild neckpieces that echo the strength, sexiness and courage of African women. Her untamed collections have made waves on AfricaFashionguide.com, with coverage leading to Solange Knowles gracing the front cover of Elle Africa adorned with Pichulik pieces. Go girlfriend!
Want to rock an aesthetic that’s channelled straight from the Western Cape’s sun kissed beaches and chic urban metropolises of South Africa? Head to EBONYQ to discover a magnificent collection of South African fashion designers. We’ve curated the crème de la crème of pieces so you can pepper your winter wardrobe with all the latest handcrafted jewelry, luxury leather clutches, designer clothing and on-trend homewares to emerge from the continent’s southernmost country.